SILVER SPRING, Md. -- In an effort to target largely rural counties in 28 states, the U.S. Food and Drug Administration (FDA) introduced a smoking-cessation education campaign this week aimed at encouraging adult cigarette smokers to quit. Using messages of support that underscore the health benefits of quitting, the agency will place ads in and around gasoline stations and convenience stores, where officials said smokers “face a multitude of triggers ... that typically feature cigarette advertisements.”
The Every Try Counts campaign targets smokers ages 25-54 who have attempted to quit smoking in the past year but were unsuccessful. The two-year effort launches in January 2018 in 35 largely rural U.S. markets. In addition to pumptopper, shelving and front-door signage in c-stores, the campaign will incorporate print, digital, radio and out-of-home ads, such as billboards.
“The … campaign encourages smokers to rethink their next pack of cigarettes at the most critical of places, the point of sale,” said FDA Commissioner Scott Gottlieb in a Dec. 11 press conference. “Tobacco companies have long used advertisements at convenience stores and gas stations to promote their products, and we plan to use that same space to embolden smokers to quit instead.”
Here are more details about the campaign …