CHARLOTTE, N.C. -- blu eCigs recently unveiled its new blu PLUS+ Rechargeable Kit to its reward customers, offering an enhanced redesign. The brand is now gearing up for a national retail launch later this fall.
Advances in technology have brought a new tank system to the blu line, which brings vapor and increased lifespan to the blu PLUS+ Kit. The new blu Tanks provide consistent vapor production and enhanced flavor and draw, so each puff is the same, the company said.
The tanks come pre-filled with more e-juice than the original cartridges, which also eliminates complicated refilling or spilling.
While the battery inside the blu PLUS+ e-cigarette is larger, the product itself still has a sleek design, with matte-black casting and an enhanced glowing blue tip. The bigger battery lasts twice as long as before, and features rapid battery charging so users are never left waiting to use their e-cig. There are no buttons to push, dials to twist or any other procedures to get the tank ready.
"Here at blu, we are constantly chasing the cigarette experience and satisfaction adult smokers want from an e-cigarette, and the PLUS+ is certainly a step in the right direction," said Jason Healy, president of blu eCigs. "The benefits that we have just unleashed speak to what adult smokers have been searching for in both cigalikes and vapor-tank mods, combining technology with the simple enjoyment that blu eCigs electronic cigarettes have been known for."
The new blu PLUS+ will be available in retail stores across the nation by mid-November 2014.
Based in Charlotte, N.C., blu eCigs is a subsidiary of Lorillard Inc., Greensboro, N.C.
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