CHARLOTTE, N.C. -- Retailers can expect a marketing push from the makers of blu electronic cigarettes, as the manufacturer announced a new ad campaign focused on the lifestyles of vaping consumers.
Called “Something Better,” the campaign addresses common misconceptions about the product category. In the ad, innovators, fashion designers, musicians and everyday consumers tell their stories of achievement to help identify who is using e-cigarettes.
“The Something Better campaign shines a light on real people, who, with blu, have taken great strides in life to become the person they are today,” says Matt Kessler, director of brand public relations for blu. “Their stories represent everything that blu stands for, and we’re proud to see that our relentless pursuit for innovation, improvement and delivering consumer satisfaction is truly hitting the mark for our fans today.”
Here’s a look at the new campaign …