Consumer Report: Translating Millennial Smoke Signals

Millennials smoking

Fortunately for tobacco and convenience retailers, millennials (defined here as consumers born between 1977 and 1992) are proving to be an important customer demographic. But having the right brands and staying in stock is critical to keeping them happy.

Here's a look at how millennials view the tobacco category ...

Cigarettes on a store shelf


Amount of c-store-shopping millennials buying tobacco products in the past month, second to Gen Xers at 31%

Young lady buying cigarettes


Amount of millennial c-store tobacco consumers buying cigarettes in the past month, fourth among the fıve demographic groups

Young man vaping


Amount buying electronic cigarettes, topping the list



Amount buying cigars, second to Gen Z (consumers of legal smoking age up to age 23) at 36%

Tobacco variety


Amount wanting a variety of tobacco products, topping the list

Smokeless tobacco


Amount wanting a variety in smokeless tobacco, ranking No. 1

E-cigarettes variety


Amount wanting a variety in e-cigarettes, again topping the list

Source: 2016 CSP Consumer Study: Examining Regional Differences at C-Stores

Methodology: An online survey of 2,500 convenience-store customers ages 16 and older was conducted in October 2016. Respondents must have visited convenience stores to qualify. Questions for gas and tobacco were given only to respondents of legal driving or smoking age, which was based on the legal age by state. Consumers were segmented into groups based on how often they visit convenience stores.

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