BOWLING GREEN, Ky. -- Commonwealth Brands Inc. announced plans to significantly expand its sales force in the United States. This announcement follows just 19 months after the acquisition of Commonwealth by Imperial Tobacco Group PLC of the United Kingdom, and the introduction of several new brands to the U.S. market, including Fortuna and the super-premium Davidoff line.
"The expansion of Commonwealth's sales force is an integral part of our long-term strategy for expansion in the U.S. market,” said Russ Mancuso, vice president of sales for Commonwealth. “We are quite excited [image-nocss] about the addition of Fortuna, Davidoff and other fine brands to the market and believe they will provide consumers with greater choice and our retail partners a better opportunity for profitability.
The Bowling Green, Ky.-based tobacco manufacturer is a wholly owned subsidiary of Imperial Tobacco Group PLC of the United Kingdom. Commonwealth is the fourth-largest manufacturer of cigarettes and fine-cut tobaccos in the United States.
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