Love's Plugs in METRO Electronic Cigarettes

Will offer product line in more than 230 locations by Christmas

OKLAHOMA CITY -- Love's Travel Stops & Country Stores Inc. has launched METRO Electronic Cigarette products in more than 230 Love's stores nationwide this month, scheduled to be fully stocked in all stores no later than Christmas.

The chain will offer products including the E-cig Designer Packs, E-Cig Starter Kits, E-Cig Replacement Cartridges, One Time Use E-Cigs and a Two-Way Charger.

"It was not an overnight decision to bring in a new brand of e-cigs; however, with METRO's proven track record of increasing sales and customer satisfaction, coupled with their strong merchandising and quality of product, we felt bringing in METRO's e-cigs was a great decision for both Love's Travel Stops and the consumer," said Mark Romig, director of merchandising for Love's.

This new partnership with Love's further increases the strong market presence that loyal METRO customers currently enjoy, said the Wheat Ridge, Colo.-based e-cigarette maker.

"This new partnership with Love's is a very exciting one for us at METRO. Love's is a longstanding icon and leader in the truckstop industry, and we are elated to welcome them as our newest retail partner," said Greg Doyle, chief operating officer for METRO.

With more than four years' experience in the e-cigarette industry, METRO Electronic Cigarette offers e-cigarette disposables, starter kits, build-your-own kits, cartridges and more. It is affiliated with Nicotek LLC.

Love's is based in Oklahoma City. It has more than 290 locations and 150 truck tire care centers in 39 states.