Mistic Expands Recycling Program to All Brands

E-cigarette maker incentivizes Vapers with free starter packs, refills

Mistic electronic cigarette recycling (CSP Daily News / Convenience Stores / Tobacco)

CHARLOTTE, N.C. -- Electronic cigarette maker Mistic, has announced the expansion of its recycling program, offering adult vapers free Mistic starter kits and 5-pack cartridge refills when they send the company any brand of 50 or more empty cartridges to be recycled.

"Mistic is committed to supporting our customers and protecting the environment throughout the entire product life cycle, from purchase through to retirement," said John Wiesehan Jr., CEO ("chief e-cig officer") of Charlotte, N.C.-based Mistic. "Now we are making it even easier for Mistic customers as well as all vapers to responsibly and affordably recycle their used cartridges."

He added, "E-cigs have become a truly significant alternative for millions of former smokers everywhere. Trillions of cigarette butts are discarded annually and nearly 850,000 tons of it wind up in our lakes and oceans. It's humbling to know we are improving people's lives with e-cigs while helping the environment as well."

Vapers new to Mistic get to choose a free Mistic Basic Starter Kit, either in traditional or menthol, for every 50 empty refill cartridges of any brand that they ship to the company to be recycled. Existing customers will receive a five-pack of Mistic cartridge refills in traditional or menthol for every 50 empty cartridges they return to be recycled. This offer is limited to adult consumers only and not available to retailers or wholesalers.

Mistic is an independent brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company's rechargeable and non-rechargeable e-cigarettes, as well as its HAUS line of vapor products, including the Haus Personal Vaporizer by Mistic and HAUS e-liquids, are sold in approximately 60,000 retail outlets and wholesalers across the United States, including Walmart, Dollar General, Kangaroo Express, Circle K, Hess, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, Hackney, McLane Co., Core-Mark, Nash Finch and Petrey.