SANTA FE, N.M. -- Santa Fe Natural Tobacco Co., makers of Natural American Spirit, has introduced a new cigarette pack shelf display that it said is versatile, simple to use and can fit into most retail situations.
This new display unit is already a huge hit with retailers around the country who welcome its versatility, simplicity and potential to fit into numerous retail situations and in any channel of trade, said Santa Fe's Elise Rodgers, retail marketing manager.
The new display unit, as with all Natural American Spirit point-of-sale ([image-nocss] POS) materials, is offered free to retailers and distributors. The unit features a five-style, spring-loaded display. It makes a bold statement that lets the brand's distinctive pack colors really 'pop' for high visibility, Rodgers said.
Shelf space is maximized with the unit, she noted, and the easy-loading unit holds five full cartons of cigarettes and offers multiple placement options. It fits easily over a counter edge, on a shelving fixture or on a back bar. Retailers can easily interlock two of the five-style display units in order to display all 10 styles of the Natural American Spirit cigarette family, she said.
The front graphic panel is an interchangeable, reversible slip-in card sporting Natural American Spirit's flagship blue on one side and its familiar yellow on the other. It also features the distinctive tobacco-chief logo and the brand's key point-of-difference: 100% additive-free natural tobacco.
Natural American Spirit cigarettes are made using only premium quality, 100% additive-free, whole-leaf natural tobaccono chemical additives, no reconstituted sheet tobacco and no processed stems. It is the only brand that offers cigarettes made with 100% certified organic tobacco as well as cigarettes made with 100% additive-free natural tobacco.
More information about the new shelf display is available by logging onto the Santa Fe Natural Tobacco website at www.sfntc.com (click on the resources for retailers and distributors link and enter code: PROFIT).
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