SCOTTSDALE, Ariz. --NJOY, a leading vaping company with a diverse portfolio of electronic cigarette and vaping products, has launched a new website, www.HowToNJOYvaping.com.
By providing specialized category and product knowledge, the new website serves to educate retail partners, vaping enthusiasts and adult smokers who are newcomers to the vaping segment.
"It is our goal to accelerate adult smoker adoption of vaping in mainstream trade channels following on the real growth trends seen in vape shops across the country," said Geoff Vuleta, global chief marketing officer of NJOY. "To do that, we must recognize that vaping is inherently different than—and more pleasurable than—smoking, and requires the right type of education to fast-track adoption and dedicated use. HowToNJOYvaping.com is designed to do exactly that."
Vito Maurici, senior vice president of sales and distribution, added, "NJOY continues to remain focused on both consumer research and education as we believe helping adult smokers better understand the category is the key to rapidly growing volume and profits for our trade partners."
Along with the website, NJOY has also developed content that retailers can leverage through video and social media channels for purposes such as in-store personnel training material, consumer education via in-store monitors and video feeds and mobile applications for adult smokers. The frequently refreshed content will include assembly tutorials, food pairing suggestions and more, evolving with the category.
NJOY will also support the launch of HowToNJOYvaping.com with a Vegas Vacation Sweepstakes.
HowToNJOYvaping.com will not sell any products or promote the NJOY brand. The site is exclusively geared toward providing product and category knowledge for retailers and adult smoking consumers, the company said.
Along with a portfolio that includes NJOY King disposable e-cigs, NJOY Recharge e-cigs and a full line of vaping products including a Vape Pen, Top Fill Tanks and 20 e-liquids in a variety of adult oriented flavors and nicotine levels, NJOY offers a variety of merchandising solutions. The company is based in Scottsdale, Ariz.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.