NJOY Settles Lawsuit With Victory E-Cigarettes

Victory has agreed to stop selling the products in question

NJOY electronic cigarettes (CSP Daily News / Convenience Stores / Tobacco)

SCOTTSDALE, Ariz. -- NJOY Inc., a leading independent manufacturer of electronic cigarettes, said that it has settled its lawsuit filed against Victory Electronic Cigarettes and Victory Electronic Cigarettes Inc. in the U.S. District Court for the District of Arizona for patent and trade dress infringement.

In the suit, NJOY alleged that Victory e-cigarettes infringe patented technology used in the NJOY disposable King cigarette (U.S. Patent No. 8,539,959) and that Victory e-cigarette cases infringe NJOY's trade dress rights protecting its uniquely identifiable King case.

In response to NJOY's lawsuit, Victory has agreed to stop selling the e-cigarettes and cases in question. NJOY will continue to vigorously enforce its valuable intellectual property against those who appropriate its value by using it without NJOY's permission, it said.

Scottsdale, Ariz.-based NJOY is in more than 90,000 stores in the United States and more than 40,000 across the UK, Ireland, France, Spain, Italy, Portugal and the Netherlands. NJOY offers disposable and rechargeable electronic cigarette products for adult smokers. These products provide nicotine with tobacco or menthol flavor, without tobacco smoke or odor.