Redesigned for the American market, OCB will initially be available in the most popular 1-1/4 size. Geared toward the contemporary adult market, the new OCB packaging has an edgy and modern look.
Brand manager Jessica Bickett characterized the new OCB paper by saying, "With a series of six different booklets appearing at random in each [image-nocss] boxfeaturing three striking models and six fun phrasesOCB Premium is sure to get attention at retail."
The paper is all natural, made with pure cellulose and natural Arabic gum. It is ultra thin, giving smokers a slower-burning, ash-free and full-bodied cigarette.
"The new OCB paper is unlike anything else on the market today, said Bickett. "It gives contemporary adult smokers the look, quality and taste they want."
OCB Premium Cigarette Papers are packed 24 booklets per box with 40 boxes per case. A mirror counter display will be available for merchandising, as well as a two-sided poster for POP support.
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