PM USA Launches Taboka

Indianapolis test for smoke-free, spit-free tobacco product

RICHMOND, Va. -- July marks the launch of Taboka (tuh'-BOH-kuh), a smoke-free, spit-free tobacco pouch product manufactured and marketed by Philip Morris USA. As reported in CSP Daily News, Taboka is designed for adult smokers interested in smokeless tobacco alternatives to smoking and is available in test market only in the Indianapolis area.

Taboka Tobaccopaks are small pouches which come in two versionsOriginal and Taboka Green, which is the menthol version. It is manufactured in Richmond, Va., and uses pasteurized U.S. grown tobacco. Taboka, which [image-nocss] does not need to be refrigerated, is intended to be merchandised in the cigarette category.

PM USA is conducting this test market to understand adult smoker acceptance of this new product.

"We hope those adult smokers who are interested in smokeless tobacco alternatives to smoking will switch to Taboka," said John R. Nelson, president of operations and technology for Richmond-based PM USA.

PM USA is an operating company of Altria Group Inc., New York.