WINSTON-SALEM, N.C. -- Following the acquisition of Lorillard Inc. and the addition of the Newport cigarette brand to the product portfolio of its subsidiary, R.J. Reynolds Tobacco Co., Reynolds American Inc. (RAI) has redesigned its corporate website, incorporating the company’s new corporate branding.
The Winston-Salem, N.C.-based tobacco company acquired Lorillard, the maker of the Newport brand, for $25.9 billion in June. It has divested the KOOL, Salem, Winston, Maverick cigarette and blu eCigs brands to U.K.-based Imperial Tobacco Group's new U.S. subsidiary, ITG Brands LLC, Greensboro, N.C., for $7.1 billion.
“The recent addition of Newport, the nation’s No. 1 menthol cigarette brand, is another exciting milestone for our company in our continuing transformation journey, so it’s a very appropriate time to refresh our corporate logo and colors,” said Susan M. Cameron, president and chief executive officer of RAI.
RAI’s website design at www.reynoldsamerican.com has been updated throughout to better reflect the company’s leadership in transforming the tobacco industry and enhanced competitive position for R. J. Reynolds. The website is easier to navigate and has a clean, contemporary look, the company said.
Reynolds American Inc. is the parent company of R.J. Reynolds Tobacco Co.; Santa Fe Natural Tobacco Co. Inc.; American Snuff Co. LLC; Niconovum USA Inc.; Niconovum AB; and R.J. Reynolds Vapor Co.
R.J. Reynolds Tobacco is the second-largest U.S. tobacco company; its brands include three of the best-selling cigarettes in the United States: Newport, Camel and Pall Mall. American Snuff is the nation’s second-largest manufacturer of smokeless tobacco products; its leading brands are Grizzly and Kodiak. Santa Fe Natural Tobacco manufactures and markets Natural American Spirit 100% additive-free natural tobacco products, including styles made with organic tobacco. Niconovum USA and Niconovum AB market nicotine replacement therapy products in the United States and Sweden, respectively, under the Zonnic brand name. R.J. Reynolds Vapor manufactures and markets Vuse electronic cigarettes.
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