Consumer research shows that moist snuff users are demanding freshness, the company said. "For adult moist snuff users, freshness is extremely important in their purchase decision," according to Steve Abbot, senior brand manager for Red Man [image-nocss] Moist Snuff. "For our consumers, the new lid means that the tobacco stays moist and fresh, ensuring that Red Man Moist Snuff always tastes great."
The launch of the new FlavorFresh Lid will be supported by a national sweepstakes that gives adult consumers a chance to win a fresh American experience in the Alaskan Wild.
Abbot added, "We think you have to travel pretty far to find an experience fresher than the one under the Red Man Moist Snuff Flavor Fresh Lid. To prove it, we're sending one lucky dipper deep into America's freshest frontierthe Alaskan wilds."
One winner and his or her guest has a chance to win a five-day adventure exploring the untouched backdrop of the country's 50th state. Dippers can create their own package from a variety of excursions including an Alaskan Wilderness Cruise, a train trip to Spencer Glacier or a flight to tour Mt. McKinley, America's tallest mountain. Adult consumers over 21 years old can enter each day by visiting the website at www.redman.com/fresh. The contest ends November 15.
Red Man Moist Snuff is made from a blend of high-quality tobacco and is available in long-cut wintergreen, fine-cut natural and long-cut straight, the three most popular flavors in the moist snuff category.
For more than 100 years, Red Man has been a major brand names in the smokeless tobacco category. Red Man Moist Snuff is the latest addition to this brand family.
Swedish Match is a global group of companies with a broad assortment of brands in smokefree tobacco, cigars, pipe tobacco, matches and lighters. Some of its brands include Red Man, Timber Wolf and Longhorn. Swedish Match U.S. Sales is headquartered in Richmond, Va.
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