Reynolds Launches E-Mail Alert Feature

Will notify users when tobacco-related issues arise in their states

Melissa Vonder Haar, Freelance Writer

Transform Tobacco map

WINSTON-SALEM, N.C. --Today, R.J. Reynolds Tobacco Co. has announced a new feature on its Transform Tobacco website to immediately notify retailers, wholesalers and adult tobacco consumers when a tobacco-related issue arises in their state.

Instead of checking the website, individuals can now sign up to receive electronic notifications via email when an alert in their area is issued.

"This new feature will make it much easier for people to stay informed and take action on tobacco-related issues that affect them," said Bryan Hatchell, Reynolds' director of communications. "We are continuously searching for ways to transform the tobacco industry, and making it easier for people's voices to be heard will certainly help achieve that goal."

The Transform Tobacco site also features regularly updated information on tobacco issues, including an interactive state-by-state map that provides key points on important tobacco-related matters, links to Transform Tobacco's Twitter and Facebook pages and an easy outlet for visitors to the site to connect to their legislators by phone or via email.

Reynolds has previously used the site in conjunction with the Save Our Stores Coalition to educate and encourage retailers to fight back against a series of anti-smoking bills being considered by the New York City Council. While the City Council did raise the minimum age to purchase tobacco products to 21, the proposal to ban tobacco displays was dropped from the bill.

Winston-Salem, N.J.-based R.J. Reynolds Tobacco, an indirect subsidiary of Reynolds American Inc., is the second-largest tobacco company in the United States.