MIAMI LAKES, Fla. -- Some of the more traditional ways retailers can track the rise of electronic cigarettes and vaping products can include everything from the vape-shop population (tripling between 2014 to 2016 to 10,591) to sales statistics (from $1.7 billion to $4.1 billion over the same two-year period), according to a vaping provider.
Today, other, less-conventional metrics are gaining popularity, and in the case of vaping, it’s Twitter.
In a new study, Miami Lakes, Fla.-based VaporFi, a company that sells vaping products, reviewed 55,000 tweets spanning 2015 to 2017. The study revealed a circular pattern of consumer product acceptance, one that started in New York City, then gained momentum on the West Coast. From there, activity jumped to the South, back to the Northeast and then inward to the heartland starting in 2016.
Here are the states and cities that stood out for vaping-related tweets …