Sheetz Selling blu Cigs Products

Deal brings electronic cigarettes to store shelves in all of retailer's locations

ALTOONA, Pa. -- Via a new partnership, consumers can now purchase blu Cigs' products in more than 400 Sheetz Inc. convenience stores throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina.

Battery-operated blu Cigs electronic cigarettes look and feel like traditional cigarettes and mimic the experience of smoking, without the tar, ash, smell, or smoke, instead emitting a smoke-free "puff" that evaporates in seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors.

Consumers can choose from menthol and classic tobacco disposables, high-strength cartridges available in cherry, java, tobacco and menthol and the original blu Starter Kit.

"We chose blu because we saw first-hand the clear difference in quality between their products and other ones in the e-cig market," said Jerry Weger, director of core product sales for Sheetz. "As a family-owned business, we're incredibly selective about the brands we choose. We went with blu because they've clearly captured consumers' trust, so we feel confident we're delivering a high quality product to our faithful customers."

Jason Healy, president of blu Cigs, said, "I'm very excited to be involved with Sheetz since we are both so passionate and dedicated to our brands. We complement each other well. I'm particularly excited to offer the full line of blu products to Sheetz's loyal customers, and pleased to drive even more traffic into their stores."

Charlotte, N.C.-based blu Cigs is a U.S. provider of electronic cigarettes.

Altoona, Pa.-based Sheetz, with more than $4.5 billion in revenue for 2010 and more than 14,500 employees, operates approximately 400 c-store locations in six Mid-Atlantic states.