Swisher Introduces New e-Swisher Line

Rolls out electronic cigarette, cigar brands

JACKSONVILLE, Fla. -- Swisher Sweets has introduced its newest product line: e-Swisher Electronic Cigarettes and Cigars. 

Beginning in August 2012 with a limited introduction, the e-Swisher product line provides high-quality e-Cigarettes and e-Cigars assembled, tested and filled in the United States, the company said.

New e-Cigarettes are available in two tastes, Natural Smooth (Smooth) and Cool Menthol (Breeze), while the e-Cigar (Essence) delivers a unique Swisher Sweets taste. Available in convenient disposables or as a rechargeable express kit in 12mg and 18mg nicotine levels, each e-cig is equivalent to about two packs of cigarettes, making it an affordable option for today's smoker, according to the company.

Swisher Sweets cigars were introduced in 1958, and today, Jacksonville, Fla.-based Swisher International Inc. ships billions of cigars each year to more than 60 countries around the world.