Vaporin Inks Distribution Deal With C-Store Distributors' Checkstand
E-cig, e-liquids maker says convenience stores "critical" part of distribution strategy
MIAMI -- Vaporin Inc., a manufacturer, distributor and marketer of electronic cigarettes, vaporizers and e-liquids used for the delivery of nicotine, non-nicotine and cannabis-based products, has announced an agreement with C-Store Distributors through its Checkstand Program for national distribution of the company's products.
"Rolling our products out through convenience stores is a critical point of our distribution strategy," said Scott Frohman, CEO of Miami-based Vaporin. "Up to 75% of all compostable cigarettes are sold at the convenience store level. As the estimated $1.8 billion electronic cigarette industry continues to mature and consumers become educated on alternatives to traditional cigarettes it will be important that we are on shelves globally and have a strong in-store presence. It is an important milestone for us to partner with distributors such as C-Store [Distributors, which] has extensive experience and reach in the rollout of new brands. This is one of the many steps we are taking in aggressively building distribution as we seek to gain strong revenue growth in the electronic cigarette and vaporizer industry."
Anthony Bautista, partner of the Alexander, Ark.-based Checkstand Program, said, "We feel this brand represents the next big wave in the vaping category and will be a great fit into the line of successful products offered by our company to nationally located store chains."
C-Store Distributors and it Checkstand Program specialize in new product launches in up to 5,000 c-store outlets with distributor, broker, wholesale and c-store chain relationships. Vaporin Electronic Cigarettes resemble traditional cigarettes in look, taste and feel. It runs on a rechargeable battery and lights up automatically. Users inhale the desired amount of nicotine through the option of several flavors.