Western Refining Adds Victory Electronic Cigarettes

Joins ECIG's FIN brand in chain's 230 convenience stores

Western Refining Electronic Cigarettes International Group ECIG Electronic Cigarettes (CSP Daily News / Convenience Stores / Tobacco)

EL PASO, Texas -- The 230 Western Refining convenience stores throughout the southwestern United States have added Electronic Cigarettes International Group Ltd.'s Victory brand electronic cigarettes

Complementing ECIG's line of FIN branded e-cigarettes currently available throughout Western's retail locations, ECIG's Victory brand tobacco and menthol e-cigarettes will now be available throughout the chain.

Victory's product line includes traditional disposable and rechargeable electronic cigarettes as well as a full line of vaping items.

"We are very excited that Western is making our Victory brand available to their shoppers. It is always great when a retail customer decides to carry more of our brands and products to meet the different needs of their consumers," said Gary Rawlings, ECIG's chief commercial officer.

"Compared to other brands, we know the Victory brand performs very well, and we expect to build on this new distribution platform with Western with the rollout of our proprietary 'vaping' items later this year," he said. "Western's customers seeking an alternative to traditional tobacco will enjoy the great taste of FIN and now Victory branded products. Having more of our products available at the almost 250 Western convenience stores located throughout Arizona, Colorado, New Mexico and Texas, helps build our brand and business, and further enhances Western's position as a destination for outstanding products."

Spring Lake, Mich.-based ECIG, formerly Victory Electronic Cigarettes Inc., is a leading independent electronic cigarette company that owns the trademarks VAPESTICK, FIN, Victory, VIP and others.

Western Refining Inc. is an independent refining and marketing company based in El Paso, Texas. The retail segment 230 gas stations and convenience stores in Arizona, Colorado, New Mexico and Texas under the under the Giant, Mustang, Sundial and Howdy's brands, the refining segment operates refineries in El Paso, and Gallup, N.M., and the wholesale segment includes a fleet of crude oil and finished product truck transports and wholesale petroleum products operations in Arizona, California, Colorado, Georgia, Maryland, Nevada, New Mexico, Texas and Virginia. Western Refining owns the general partner and approximately 65% of the limited partnership interest of Western Refining Logistics LP. It also owns the general partner and approximately 39% of the limited partnership interest in Northern Tier Energy.

Part of CSP's 2014 Convenience Top 101 retailers