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2014 a Rough Year for Frozen Entrees in C-Stores
Sales of frozen hand-held entrees (non-breakfast) fell off a cliff in 2014 after a healthy three-year build. Unit sales were down 7.5% for the year, according to IRI data, while dollar sales were surprisingly up 0.9%, suggesting that where there is unit growth, consumers are buying more expensive brands than those they bought in past years. Meanwhile, multiserve frozen dinners and entrees declined 14.3%, and single-serve frozen dinners and entrees dipped 2.4%. The declines is likely driven by growing interest and offers for fresh-made dinners and entrees.
Top 10 Best-Selling Frozen Hand-Held Entrees in Convenience Stores
52 weeks ending Dec. 28, 2014
|Product||Dollar sales||PCYA*||Unit sales||PCYA*|
|Pierre Big AZ||$11,360,513||33.33%||3,162,037||32.70%|
|Day N Night Bites||$2,287,125||87.57%||681,777||88.59%|
|Pierre Hot N Ready||$1,613,596||-11.01%||568,052||-8.80%|
|Raybern New York Deli||$1,531,129||12.35%||490,995||14.00%|
*Percent Change from a Year Ago
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