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2014 a Rough Year for Frozen Entrees in C-Stores

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Frozen-entree sales in convenience stores
Sales of frozen hand-held entrees (non-breakfast) fell off a cliff in 2014 after a healthy three-year build. Unit sales were down 7.5% for the year, according to IRI data, while dollar sales were surprisingly up 0.9%, suggesting that where there is unit growth, consumers are buying more expensive brands than those they bought in past years. Meanwhile, multiserve frozen dinners and entrees declined 14.3%, and single-serve frozen dinners and entrees dipped 2.4%. The declines is likely driven by growing interest and offers for fresh-made dinners and entrees.
Top 10 Best-Selling Frozen Hand-Held Entrees in Convenience Stores

52 weeks ending Dec. 28, 2014

ProductDollar salesPCYA*Unit salesPCYA*
Hot Pockets$34,447,356-4.97%12,309,002-8.28%
Private label$23,067,150-5.07%14,585,252-5.60%
El Monterey$16,335,935-1.16%7,721,792-0.54%
Global Delights$14,597,05042.01%8,592,63242.17%
Pierre Big AZ$11,360,51333.33%3,162,03732.70%
Chef Choice$11,216,463-9.72%5,482,589-10.04%
White Castle$10,180,68212.32%2,919,8022.60%
Don Miguel$3,745,940-50.29%3,705,992-70.28%
Ball Park$3,661,18914.44%1,653,49720.56%
Jose Ole$2,945,72554.84%1,907,29157.17%
Day N Night Bites$2,287,12587.57%681,77788.59%
Butcher Boy$2,215,205105.09%2,243,524106.39%
Pierre Hot N Ready$1,613,596-11.01%568,052-8.80%
Raybern New York Deli$1,531,12912.35%490,99514.00%
Smuckers Uncrustables$883,15855.60%734,02667.66%
State Fair$823,52229.22%750,55028.98%

Source: IRA

*Percent Change from a Year Ago