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Baked Goods, Doughnut Sales Growing Despite of Consumers' Healthy Aspirations

Published in: 
Consumers' desire for healthier snacks helped boost meat-snack and nutritional-snack sales, but it's baked goods and doughnut sales that grew by double digits in the first half of 2014, according to IRI c-store data for the 24 week period ending June 15, 2014, quite a turnaround from 2013.

Sweet Snacks

C-store sales, 24 weeks ending June 15, 2014

Subcategory C-store sales ($ millions) PCYA* Unit sales (millions) PCYA*
Bakery snacks $339.9 24.8% 252.8 12.8%
Cookies $286.9 1.1% 275.5 0.6%
Pastry/Danish/Coffeecakes $275.3 -1.0% 218.1 -4.2%
Doughnuts $258.7 18.5% 177.2 13.2%
Muffins $64.6 -3.1% 38.6 -5.2%

Source: IRI

* Percent change from a year ago


Salty Snacks

C-store sales, 24 weeks ending June 15, 2014

Subcategory C-store sales ($ millions) PCYA* Unit sales (millions) PCYA*
Potato chips $653.1 5.0% 411.1 2.6%
Dried meat snacks $591.8 8.0% 239.9 4.4%
Tortilla/tostada chips $380.9 7.7% 206.5 4.1%
Other salted snacks (no nuts) $344.7 2.0% 194.1 1.4%
Cheese snacks $235.2 4.9% 148.1 1.5%
Crackers $172.5 -0.5% 162.9 -5.0%
Corn snacks $145.4 2.1% 87.4 -1.3%
Pretzels $99.4 -1.8% 65.5 -2.6%
Ready-to-eat popcorn/caramel corn $88.3 12.6% 54.0 10.5%
Pork rinds $75.7 4.4% 51.3 1.6%
Nutritional/intrinsic health value bars $226.0 7.1% 109.9 6.9%
Breakfast/cereal/snack bars $77.8 0.4% 67.4 -3.2%
Granola bars $43.9 -6.6% 55.2 -5.2%
Snack nuts $230.1 4.7% 188.2 2.4%
Sunflower/pumpkin seeds $133.9 -1.4% 113.3 -10.5%
Nutritional snacks/trail mixes $88.5 8.7% 34.2 6.4%

Source: IRI

* Percent change from a year ago

Source: 
IRI

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