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Baked Goods, Doughnut Sales Growing Despite of Consumers' Healthy Aspirations

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Consumers' desire for healthier snacks helped boost meat-snack and nutritional-snack sales, but it's baked goods and doughnut sales that grew by double digits in the first half of 2014, according to IRI c-store data for the 24 week period ending June 15, 2014, quite a turnaround from 2013.

Sweet Snacks

C-store sales, 24 weeks ending June 15, 2014

SubcategoryC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Bakery snacks$339.924.8%252.812.8%
Cookies$286.91.1%275.50.6%
Pastry/Danish/Coffeecakes$275.3-1.0%218.1-4.2%
Doughnuts$258.718.5%177.213.2%
Muffins$64.6-3.1%38.6-5.2%

Source: IRI

* Percent change from a year ago


Salty Snacks

C-store sales, 24 weeks ending June 15, 2014

SubcategoryC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Potato chips$653.15.0%411.12.6%
Dried meat snacks$591.88.0%239.94.4%
Tortilla/tostada chips$380.97.7%206.54.1%
Other salted snacks (no nuts)$344.72.0%194.11.4%
Cheese snacks$235.24.9%148.11.5%
Crackers$172.5-0.5%162.9-5.0%
Corn snacks$145.42.1%87.4-1.3%
Pretzels$99.4-1.8%65.5-2.6%
Ready-to-eat popcorn/caramel corn$88.312.6%54.010.5%
Pork rinds$75.74.4%51.31.6%
Nutritional/intrinsic health value bars$226.07.1%109.96.9%
Breakfast/cereal/snack bars$77.80.4%67.4-3.2%
Granola bars$43.9-6.6%55.2-5.2%
Snack nuts$230.14.7%188.22.4%
Sunflower/pumpkin seeds$133.9-1.4%113.3-10.5%
Nutritional snacks/trail mixes$88.58.7%34.26.4%

Source: IRI

* Percent change from a year ago

Source: 
IRI
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