Channel: Category Managers

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Tobacco Category Growth for E-Cigarettes, Cigars; Cigarettes Hurting

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At midyear, cigarette sales in c-stores were down 3.3%, while chewing tobacco, cigars and electronic cigarettes were growing nicely.

C-store sales, 24 weeks ending June 15, 2014

Subcategory C-store sales ($ millions) PCYA* Unit sales (millions) PCYA*
Cigarettes $23,069.9 -1.8% 3,773.9 -3.3%
Chewing tobacco/snuff $236.54 4.9% 563.2 2.1%
Spitless tobacco $93.2 19.2% 24.2 0.04%
Cigars $1,081.5 1.1% 721.6 7.1%
Electronic smoking devices $287.1 27.0% 26.5 25.4%
Smoking accessories $111.6 -5.2% 68.5 -9.5%
Pipe tobacco $33.8 -8.4% 4.6 -1.7%
Roll-your-own tobacco $24.9 -8.5% 4.6 -12.9%

Source: IRI

* Percent change from a year ago


Cigarette Manufacturer Market Share

C-store sales, 52 weeks ending July 4, 2014

Manufacturer Dollar share Dollar sales PCYA* Unit share Unit sales PCYA*
Altria Group Inc. 54.8% -1.4% 53.5% -3.1%
Reynolds American 25.9% -1.0% 27.0% -3.1%
Lorillard 14.2% 0.8% 12.8% -1.3%
Imperial Tobacco 1.3% -9.0% 1.5% -10.2%
Private label 0.8% -10.2% 1.2% -8.8%

Sources: Nielsen C-Track Database and Wells Fargo Securities LLC

* Percent change from a year ago


E-Cigarette Manufacturer Market Share

C-store sales, 52 weeks ending July 4, 2014

Manufacturer Dollar share Dollar sales PCYA* Unit sales Unit sales PCYA*
Lorillard (blu) 43.0% 135.6% 33.9% 164.7%
Logic 19.8% 125.4% 21.7% 174.7%
NJOY 17.5% -20.3% 15.9% -11.3%
CB Distributors 3.9% -43.6% 6.6% -32.4%
Nicotek 2.4% -2.1% 3.7% 15.0%
Reynolds (Vuse) 1.8% ** 2.7% **
Altria (Mark Ten) 1.7% ** 1.7% **
FIN Branding Group 1.6% 40.3% 2.0% 71.0%
VMR Products 1.4% ** 2.4% **
Green Smart Living 0.9% 19.3% 1.7% 18.5%
Ballantyne Brands Inc. 0.7% -87.2% 0.9% -91.1%
Cigirex 0.1% -85.1% 0.1% -84.1%

Sources: Nielsen C-Track Database and Wells Fargo Securities LLC

* Percent change from a year ago

** New product; no data available yet

Source: 
IRI, Nielsen, Wells Fargo Securities
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