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Potato-Chip Sales Dip in Convenience Stores

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Potato-chip unit sales fell for the second year in a row in 2013, according to IRI convenience-store figures, with one-half of the top 10 brands seeing declines in unit volume. Unit sales of "other salty snacks," meanwhile, ticked up 1.5%.

Potato-Chip Sales Trends

Potato-Chip Brands
C-store sales, 52 weeks ending Dec. 29, 2013
    
Brand/UPCC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Lay’s$442.84.6%282.8-0.1%
Ruffles$191.6-11.1%111.5-15.6%
Pringles$139.18.6%74.97.4%
Lay’s Kettle Cooked$65.3-2.1%35.2-5.7%
Munchos$45.9-7.9%28.0-13.0%
Total (including brands not shown)$1,382.31.2%884.1-2.6%
     
Latest Quarter: UPCs
C-store sales, 13 weeks ending Dec. 29, 2013
    
Lay’s Classic
Potato Chip (2.875-oz.)
$25.121.8%17.021.3%
Ruffles Cheddar &
Sour Cream Ridged
(2.875-oz.)
$21.623.2%14.623.1%
Lay’s Classic
Potato Chip (10-oz.)
$11.9NA2.9NA
Lay’s Barbecue
Potato Chip (2.875-oz.)
$9.214.1%6.213.6%
Lay’s Sour Cream &
Onion Potato Chip
(2.875-oz.)
$8.436.1%5.735.0%
Total (including UPCs not shown)$338.12.3%214.0-1.0%

Source: IRI

Other Salty-Snack Product Sales Trends

In the large, catchall “other salty snack” segment, Funyuns led as the top-selling brand in c-stores and contributed the top-selling UPC, according to IRI.

Other Salty-Snack Brands
C-store sales, 52 weeks ending Dec. 29, 2013
    
Brand/UPCC-store sales
($ millions)
PCYAUnit sales
(millions)
PCYA
Funyuns$154.74.0%98.0-0.9%
Munchies$119.31.2%53.01.6%
General Mills Chex Mix$100.9-5.5%50.6-5.3%
Chester’s$97.98.9%64.82.5%
Gardetto’s$56.5-0.3%22.9-1.5%
Total (including brands not shown)$743.13.6%419.7-1.5%
     
Latest Quarter: UPCs
C-store sales, 13 weeks ending Dec. 29, 2013
    
Funyuns onion snack
(2.625-oz.)
$18.814.7%12.714.5%
Chester’s Flamin’ Hot
corn & potato snack
(4.375-oz.)
$15.033.7%10.133.4%
Munchies Cheese Fix
snack mix (8-oz.)
$7.9-3.1%2.5-2.5%
Funyuns onion snack
(6.5-oz.)
$7.5-1.2%2.2-1.3%
Chester’s Flamin’ Hot
corn & potato snack
(5.75-oz.)
$6.7NA3.4NA
Total (including UPCs not shown)$179.23.0%101.31.6%

Source: IRI

Source: 
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