Channel: Category Managers

Logic Gains No. 1 Spot for E-Cig Unit Sales

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E-Cigarette Share of the Convenience-Store Market

August 2014 data from Nielsen Co. shows a new leader in e-cigarette unit sales in convenience stores. Logic e-cigs now own 24.3% of the market according to the data, provided by Logic Technology Development, passing Lorillard's blu e-cigarette for the first time.

Blu is now at No. 2 with 23.0% sharem followed by rlative newcomers R.J. Reynolds' Vuse and Altria's MarkTen.

Lorillard maintained the No. 1 position in terms of dollar share with 31.9%. Logic is No. 2 with 22.9%.

Brand Unit share
(in convenience stores)
Dollar share
(in convenience stores)
Logic 24.3% 31.9%
blu 23.0% 22.9%
Vuse 15.6% 10.8%
MarkTen 13.1% 14.0%
Njoy 5.0% 5.8%
21st Century 4.7% 2.5%

Source: Nielsen Co. via Logic Technology Development

Nielsen Co. via Logic Technology Development
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