For an industry repositioning itself as a foodservice business, the battle for coffee has run both hot and cold, literally. Air-pot coffee has been a staple of c-stores for decades, but that “gas-station coffee” has given way to more upscale beans and a gourmet flavor selection, at least on the hot-dispensed side.
If you’re passing through St. Regis, Mont., it’s hard to not stop. If the billboards advertising huckleberry milkshakes aren’t enough to make you pull in, the look of the place just might. The St. Regis Travel Center’s fun signage promoting its gift shop, restaurant, casino and aquarium are enough to make passersby hit their brakes and go inside.