Channel: Chain Executives

Frozen-Breakfast-Food Sales Up 1% in 2013

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Frozen-Breakfast-Food Sales Up 1% in 2013 in Convenience Stores
Frozen breakfast food sales grow 1% through most of 2013.
Top Frozen Breakfast Handheld Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 1, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Jimmy Dean$23,306,770-2.89%10,984,6601.98%
Private label$20,762,15012.77%10,852,21024.70%
Day N Night Bites$9,453,294-27.94%3,682,020-24.14%
Pierre Hot N Ready$6,438,92519.53%2,430,7142.08%
El Monterey$6,240,0291.01%3,143,7681.54%
Bob Evans$2,130,566153.45%878,499131.60%
Don Miguel$1,597,659-12.07%546,275-8.10%
Piccadilly Circus Pizza$1,092,803-49.34%435,827-44.30%
Travelers Cafe$590,613NA306,552NA
Ruiz Foods$473,466467.88%376,737358.54%
Hot Pockets$415,3206.18%161,95316.03%
Jimmy Dean D Lights$264,990-20.53%107,677-22.86%
Mountain Fresh Deli$216,482-19.63%86,958-28.87%
Aunt Jemima$136,19813.70%36,47512.03%
Hot Stuff Foods$118,658458.80%52,160491.72%
Old Santa Fe$100,439-22.04%40,429-24.26%
TOTAL Frozen Breakfast Handheld$89,619,630-2.59%41,514,0801.96%
TOTAL Frozen Breakfast Food$94,465,350-2.57%43,435,9000.93%

Frozen breakfast handheld products, a subcategory of frozen breakfast foods, grew a small 1% through most of 2013, according to data from IRI, a Chicago-based market research firm (@iriworldwide). One possible reason the category has been slow to grow recently is more and more reliance on fresh-food programs.

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