Channel: Chain Executives

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Muffins 4-Year Sales Trend

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Muffins 4-Year Sales Trend in convenience stores
After its first growth in three years in 2012, muffin sales dropped again this year.
Top Muffin Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Nov. 3, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Bon Appetit $59,317,930 19.38% 33,482,630 12.66%
Bimbo $24,221,850 25.54% 15,183,710 20.04%
Private label $11,178,970 8.63% 7,565,710 10.58%
Otis Spunkmeyer $9,311,132 1.81% 6,197,123 4.94%
Brownie Baker $8,520,500 23.30% 4,650,804 21.82%
Deli Express $5,695,836 -2.66% 3,422,922 -9.92%
Tina's Monster Muffins $3,160,171 5.54% 1,707,804 -2.34%
Hostess $2,619,705 -89.55% 1,643,566 -89.64
Prairie City $2,398,008 48.97% 1,562,516 46.92%
Pleasant Hill Ovens $2,304,806 20.49% 1,513,247 14.65%
Daisy's $1,595,828 26.56% 1,094,822 24.83%
Amish Farms $1,497,226 194.38% 926,949 171.27%
Sara Lee $1,294,440 -36.29% 1,168,707 -39.19%
Nemo's $1,153,940 19.68% 960,991 15.03%
Tina's $1,138,227 16.89% 609,119 8.33%
Uncle Wally's $1,037,288 13.19% 968,026 17.67%
Perkins $796,724 73.85% 411,840 69.93%
Cafe Valley $754,483 >1,000% 586,379 >1,000%
American Classic $668,044 -5.80% 511,460 -22.43%
Cloverhill $617,871 -24.06% 493,839 -27.36%
TOTAL $143,667,200 -1.26% 87,287,620 -5.62%
Source: 
IRI

Most muffin brands saw unit and dollar growth in 2012, but the Hostess bankruptcy, which took the brand off the market for several months, led to an overall decline in sales for the subcategory.

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