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Fischer to serve as chairman
Designed to help build customer loyalty
New packaging and label graphics coming in January, too
Seven "new-look" stores re-opening in Las Vegas, with more to come
Represents 22% increase over 2013
Discount program offers co-branding opportunities
Filler filling role of president of retail products, chief merchandising officer
Will roll out touch-screen soda fountains in all locations by May 2015
Workers stage strikes, wage protests nationwide
Prices hit level not seen in years, and other states may soon follow