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Bakery Snacks Recover on Hostess' Comeback

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Bakery snack sales in convenience stores
A year ago, Hostess Brands, then recently bought out of bankruptcy, was just launching what it called "the sweetest comeback ... ever." Turns out the boast may not have entirely been hyperbole. Four of the company's brands--Twinkies, Zingers, Ho Hos and Ding Dongs--have seen triple-digit growth in convenience stores since then, leading a rebound of the entire bakery snack category after four down to flat years of unit growth. The category grew 9.35% during the 52-week period ending Aug. 10, 2014, according to IRI, a Chicago-based market research firm (@iriworldwide).
Top Bakery Snack Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Aug. 10, 2014

Brand Dollar sales PCYA* Unit sales PCYA*
Little Debbie $133,254,968 15.12% 156,142,848 6.64%
Tastykake $79,167,184 24.94% 50,682,196 26.23%
Bon Appetit $69,752,528 2.54% 38,651,192 -1.56%
Hostess $63,543,508 61.16% 36,294,788 47.48%
Hostess Twinkies $34,646,428 348.69% 19,863,178 319.27%
Hostess Zingers $31,415,436 138.38% 17,765,298 114.76%
Mrs. Freshley's $31,010,318 -8.69% 24,075,272 -8.45%
Private label $27,557,392 0.13% 22,516,236 -0.21%
Nemo's $19,450,638 4.10% 13,910,402 2.68%
Hostess Ho Hos $19,431,516 307.42% 11,038,505 273.54%
Little Debbie Cosmic Brownie $18,718,696 17.64% 23,820,114 3.19%
Mrs. Baird's $12,274,724 -4.51% 8,226,584 -6.87%
Hostess Ding Dongs $11,683,550 310.09% 6,617,773 271.84%
Tastykake Kimpets $11,554,544 -0.76% 6,659,152 -0.92%
Tastykake Kandy Kakes $10,411,093 -8.03% 5,945,932 -8.47%
Entenmann's $9,714,007 -14.18% 5,897,560 -17.32%
Mrs. Freshley's Dreamies $9,460,990 -15.00% 7,057,078 -10.91%
Tastykake Tasty Klair $7,924,707 -8.21% 5,444,787 -6.35%
Bimbo Panquecitos $7,711,753 8.37% 4,870,689 7.68%
Tastykake Juniors $7,395,413 -12.96% 4,379,817 -12.69%
TOTAL $722,302,848 16.60% 544,260,224 9.35%

 

Source: 
IRI

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