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Gum Sales Slump Continues Through First Half of 2014

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Gum sales in convenience stores continued to slump through the first half of 2014, down 5.6% in unit sales, according to IRI data. Manufacturers are attempting to resuscitate the category with innovations such as Ice Breakers Cool Blasts, which starts as a gum before dissolving into a breath-mint-like blast; and Juicy Fruit’s new sugar-free soft-chew and bubble gum formats.

C-store sales, 24 weeks ending June 15, 2014

SubcategoryC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Sugarless gum$409.3-5.1%267.6-7.4%
Regular gum (no sugarless)$87.3-1.7%104.1-0.8%
Total gum$496.7-4.5%371.7-5.6%

Source: IRI

* Percent change from a year ago

Brands on the Move

C-store sales, 24 weeks ending June 15, 2014

Sugarless gum  
Mentos Pure Fresh+39.3%+38.9%
Dentyne Ice+12.3%+7.8%
Wrigley's Extra+4.6%+3.8%
Wrigley's Spearmint (regular)+9.5%+13.7%

Source: IRI

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