When it comes to foodservice, breaking with tradition can be good—and even offer a more sustained avenue of growth. This is especially true when it comes to signing with a foodservice franchise, where up-and-coming brands are focusing on the c-store channel as a fast, more economical way to get known in the crowded space.
With the largest beverage category--CSDs--in decline, convenience retailers are focused on who else they can sell beverages to. Beyond the opportunity to draw additional sales, the added benefit is the opportunity to improve market-basket totals and margins by reaching out to new demographics.
Kwik Trip has built its own “Field of Dreams.” We recently completed our second Kwik Star convenience store in Dubuque, which we celebrated with a grand opening ribbon-cutting ceremony in late July. The store is our 415th store, and the 48th in Iowa.