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Dried-Fruit Sales Continue to Rise by Double Digits
Dried-fruit sales in convenience stores have slowed from previous years, but continue to grow by double digits buoyed by healthy attributes and simple convenience. The category growth is led by dates, which are up 254% in unit sales, but represent a small percentage of the category. The largest subcategory--dried fruit chips--are up 40% during the 52 weeks ending Aug. 10, 2014, according to IRI.
Dried-Fruit C-Store Sales Breakdown
52 weeks ending Aug. 10, 2014
|Subcategory||Dollar sales||PCYA*||Unit sales||PCYA*|
|Dried fruit chips||$12,318,588||44.98%||6,473,949||39.35%|
|Other dried fruit||$8,715,252||19.60%||3,998,716||-0.24%|
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