Beverages
New Chief Marketing Officer for Coca-Cola Co.
De Quinto to take position Jan. 1; Tripodi to retire
CSP Magazine
Niche Thirst
To succeed with healthy beverages, it’s all about finding the appropriate product
It’s not as if convenience stores are morphing into small versions of Whole Foods or Trader Joe’s, but make no mistake: There is a movement afoot among consumers wanting healthier food and beverage products. And while supermarkets may win most of that consumer spend, c-stores have become increasingly proactive in attracting these consumers.
Consider the more recent initiatives in the c-store industry that will demand even more technology innovation: loyalty marketing, mobile payments, digital couponing and digital currencies, EMV, data security and protection of consumer information, etc. Successfully addressing these new initiatives will require a solid technology foundation in place within your organization.