CSP Magazine
Industry View: Roll with Technology Changes
Consider the more recent initiatives in the c-store industry that will demand even more technology innovation: loyalty marketing, mobile payments, digital couponing and digital currencies, EMV, data security and protection of consumer information, etc. Successfully addressing these new initiatives will require a solid technology foundation in place within your organization.
CSP Magazine
Foodservice Engineering 101
Eight steps to help increase your share of restaurant visits by optimizing your c-store design, labor and menu.
The word insight is one of the most misused and misunderstood terms in marketing, but it’s also one of the most important. Insights are the key to success for brands and retailers in the long term. The more deeply you understand the emotional drivers of your shoppers’ behaviors, the more successful you will become. But first, you must understand the difference between a “generalization” and an “insight.”