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Spirit Sales in C-Stores Up 17% Through Aug. 10, 2014

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The sale of spirits in convenience stores are up double digits in both units and volume during the 52 weeks ending Aug. 10, 2014, according to IRI. This includes an astonishing 613% growth in unit sales for Fireball Whiskey Specialties, the current darling of the spirits retailing industry.
Best-Selling Spirits in Convenience Stores

52 weeks ending Aug. 10, 2014

BrandDollar salesPCYA*Volume salesPCYA*
Smirnoff Vodka$48,144,8339.0%245,2979.3%
Jack Daniels Whiskey$40,274,7636.9%127,6402.6%
Captain Morgan Rum$38,672,27216.5%184,35715.9%
Crown Royal Whiskey$38,350,80512.8%109,43613.1%
Bacardi Rum$24,854,7141.5%132,2092.2%
Jim Beam Whiskey$23,648,5502.9%101,916-0.3%
Jagermeister$18,952,4382.7%61,9623.4%
Hennessy Cognac$17,012,2942.7%36,890-0.2%
Fireball Whiskey Specialties$16,496,539408.7%205,069613.3%
Popov Vodka$15,619,133-3.7%150,790-4.9%
Jose Cuervo Tequila$15,161,172-8.7%57,774-7.5%
Clubtails prepared cocktails$15,155,109138.4%422,979150.4%
Black Velvet Whiskey$14,825,92825.0%140,06733.2%
Seagrams 7 Crown Whiskey$13,816,5705.8%83,1157.7%
Absolut Vodka$13,520,698-1.8%45,6102.3%
Taaka Vodka$12,127,256-14.6%109,362-17.0%
Southern Comfort Whiskey Specialties$10,724,01812.4%47,82210.8%
99 brand$10,404,42342.3%46,86152.0%
McCormick Vodka$10,110,39119.5%100,42718.2%
Grey Goose Vodka$9,713,9760.9%21,1460.8%
Total$771,488,69213.0%5,406,24117.0%
Source: 
IRI

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