ExtraMilestone Part 2: The Inside Job
As the ExtraMile concept has evolved, it has kept one element steady: its commitment to the heavy c-store user, or someone who comes into the store an average of 20 times a month, up to three times per day. Here's a look inside and behind the scenes.
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Independently Speaking: Huckleberry Found--Inside the St. Regis Travel Center (Slideshow)
If you’re passing through St. Regis, Mont., it’s hard to not stop. If the billboards advertising huckleberry milkshakes aren’t enough to make you pull in, the look of the place just might. The St. Regis Travel Center’s fun signage promoting its gift shop, restaurant, casino and aquarium are enough to make passersby hit their brakes and go inside.