Today’s convenience-store forecourt is rapidly transforming into a commercial enterprise, making filling one’s tank a merely utilitarian function. More exciting—and potentially more lucrative—is mobile-friendly dispenser technology that seeks to integrate the fuel island with the store and draw more motorists inside.
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An apple a day may keep the doctor away. But apples priced at only 99 cents a pound, six organic romaine hearts advertised at $5, and a pound of ground turkey for $1.99 keep the customers coming back in droves. At least that’s the hope—and hoopla—fueling Fresh Thyme Farmers Market, an upstart grocery chain that’s looking to steal thunder from fresh-food- centric stalwarts such as Whole Foods and Trader Joe’s and carve out a healthy niche in the Midwest.
What Do Consumers Find Most Important When Buying Food at a C-Store?
Food quality and taste are crucial to the c-store foodservice decision-making process. Nine out of 10 c-store foodservice users say the quality and taste of the food are the most important factors when deciding which c-store to visit. A comparable number assigned similar rankings to pleasant, friendly service and a convenient location.
Experience Attributes, C-Store Foodservice Visitation
|Taste/flavor of food||39%||52%|
|Quality of food||38%||52%|
|Kitchen/prep area is clean||33%||56%|
|Quality of beverages||45%||43%|
|Quality of takeout food||45%||43%|
|Good value through low prices||48%||40%|
|Speed of visit||50%||38%|
|Prices in line with similar stores||51%||35%|
|Good value through quick, quality service||46%||39%|
|Handles check/payment in timely fashion||51%||34%|
|Bathroom is clean||35%||50%|
|Variety of food/beverage items||49%||36%|
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