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Lotion Sales Continue to Dip After Years of Healthy Growth

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Hand and body lotion unit sales dipped nearly 5% in c-stores during the 52 weeks ending Aug. 10, 2014, after being flat in calendar year 2013 and growing by double digits the previous two years, according to data from IRI, a Chicago-based market research firm (@iriworldwide).
Best-Selling Hand & Body Lotion Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Aug. 10, 2014

Brand Dollar sales PCYA* Unit sales PCYA*
Vaseline Total Moisture $2,530,199 -2.47% 697,754 -4.18%
Jergens Ultra Healing $1,250,578 20.41% 639,545 19.69%
Aveeno Active Naturals Daily Moisturizing $583,460 14.26% 146,603 13.23%
Lubriderm Daily Moisture $504,429 -6.80% 152,696 -9.87%
Lubriderm Skin Nourishing $429,030 -20.42% 452,830 -16.84%
Gold Bond Ultimate $360,049 2.42% 171,984 -1.57%
Suave Advanced Therapy $306,877 23.48% 127,578 18.98%
Valet Triple Lanolin $222,093 7.57% 130,142 7.17%
Jergens $219,753 -0.44% 66,598 2.54%
CVP $202,516 -8.84% 76,260 -7.00%
Total $7,487,473 -1.92% 3,005,983 -4.58%

*Percent change from a year ago

Click here for the most recent data in CSP's Category Management Handbook.

Source: 
IRI
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