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Sales of Sports Drinks Turn Around in C-Stores

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Sports-drink sales trend in convenience stores
Sports-drink sales in convenience stores have turned around so far in 2014. After dipping 2.5% in calendar year 2013, unit sales are up 2.0% for the 52 weeks ending May 18, 2014, owning at least partially to new entries from energy-drink brands Rockstar and Monster, as well as new releases from stalwart Gatorade.
Best-Selling Sports-Drink Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending May 18, 2014

BrandDollar salesPCYA*Unit salesPCYA*
Gatorade Perform$1,642,552,0000.62%916,149,100-0.51%
Powerade Ion4$332,348,700-20.23%239,651,600-18.42%
Gatorade G2 Perform$155,007,900-8.63%87,165,870-10.61%
Powerade Zero Ion4$61,946,470-7.48%42,346,710-4.44%
Gatorade Fierce$25,085,200NA12,001,550NA
Gatorade G2$11,147,080-1.05%6,087,816-3.65%
Private label$10,545,9508.36%9,714,89824.72%
GatoradeX Factor$5,070,29039.49%2,481,05939.26%
Monster Muscle$3,612,515NA1,188,968NA
Gatorade Xtremo$3,461,07511.95%1,794,5708.57%
Gatorade Rain$2,415,572181.57%1,288,741160.72%
Gatorade Fierce Bring It$2,084,429177.89%1,436,335178.78%
Honest Ade$2,070,1800.51%1,124,893-2.22%
Gatorade Recover$1,971,961-74.69%685,100-74.99%
All Sport$1,359,960-33.57%941,257-37.09%
Glaceau vitaminwater$544,256NA274,006NA

*Percent change from a year ago

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