Convenience etailers are challenged to make coffee work. innovators will be up for the challenge. But even in a time of consolidation, in which financial motives drive every decision, the innovators will be up for the challenge. They bank on their instincts and aren’t afraid to take calculated risks. When they break new ground and succeed, it’s almost its own reward.
Sports-drink sales in convenience stores have turned around so far in 2014. After dipping 2.5% in calendar year 2013, unit sales are up 2.0% for the 52 weeks ending May 18, 2014, owning at least partially to new entries from energy-drink brands Rockstar and Monster, as well as new releases from stalwart Gatorade.
Best-Selling Sports-Drink Brands in Convenience Stores
IRI Convenience AllScan data for 52 weeks ending May 18, 2014