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Sleep Aids Growing as Energy Shots Stall

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C-store sales of energy shots were anemic for a second straight year, declining nearly 9% in dollars and falling 8% in units. Weight control/nutrition liquids continued to see gains in 2013, up nearly 10% in c-store dollar sales and nearly 8% in units. The Muscle Milk brand claimed more than two-thirds of dollar sales in the subcategory, but VPX Redline Xtreme and Core Power brands showed significant growth in that segment, according to IRI.
Energy, Sleep Aids, Weight Control and Vitamins & Minerals
Aid typeC-store sales ($ millions)PCYAUnit sales (millions)PCYA
Energy shots$803.5-8.8%254.5-8.0%
Sleeping remedies$14.614.6%4.83.7%
Weight Control/Nutrition    
Vitamins & Nutrition    
Baby formula/electolytes$11.0-15.3%0.8%-15.7%

C-store sales, 52 weeks ending Dec. 29, 2013

Source: IRI

Click here for the most recent data in CSP's Category Management Handbook.