C-store sales of energy shots were anemic for a second straight year, declining nearly 9% in dollars and falling 8% in units. Weight control/nutrition liquids continued to see gains in 2013, up nearly 10% in c-store dollar sales and nearly 8% in units. The Muscle Milk brand claimed more than two-thirds of dollar sales in the subcategory, but VPX Redline Xtreme and Core Power brands showed significant growth in that segment, according to IRI.
Energy, Sleep Aids, Weight Control and Vitamins & Minerals
Plunge in oil prices sets the stage for record margins and boost in in-store sales. Also In This Issue: Profitability skyrockets for top performers! Other channels seek to redefine convenience! The economy enters a new stage. The growing health-and-wellness trend. Fuel demand; oil's slide; multicultural momentum; and data, data, data!