Ice-Cream Dollar-Sales Growing 4% Per Year
Ice cream is a $25-billion category in the United States, with 43% (or $10.8 billion) sold in retail.
Annual ice-cream revenue in convenience stores is $1.1 billion and growing at about 4%.
Representatives of Nestle, makers of Dreyer's, Edy's, Haagen-Dazs and other ice-cream brands, offering the following data during CSP's recent Driving Impulse Sales meeting in Chicago.
A healthy 83% of consumers say they shop for single-serve ice-cream snacks in convenience stores.
The average transaction amount is larger when ice cream is part of the purchase.
Food stores own the lion's share of the ice-cream market; convenience stores own 11% of the market.
CONTINUED: Growth by Channel, Dollar Share & More
The largest growth in ice-cream sales in in the club channel (22.1%) and mass merchandisers (16.5%). C-store dollar sales are growing about 4% per year.
The ice-cream category in convenience stores has shown steady dollar growth since 2010. The exception was 2013, when sales dipped 2.0%.
Source: Nielsen 52-week data, total U.S. convenience ending March 22, 2014
Premium brands represent the majority of packaged-ice-cream sales in convenience stores, followed by super premium and economy brands.
Source: Nielsen Scantrack, xAOC + Convenience, latest 52 weeks ending 2/23/13