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Disposable-Razor Sales on the Decline in C-Stores

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Razor-blade unit sales dropped more than 3% during the past two calendar years and continue to be challeged, down 2.8% in convenience stores during the 52 weeks ending May 18, 2014, according to IRI Convenience AllScan data.

The largest segment of the category--disposables--dipped 2.8% over that timeframe, while catridges were flat at 0.3% unit-sales growth.

Best-Selling Disposable Blades in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending May 18, 2014

BrandDollar SalesPCYA*Unit SalesPCYA*
Gillette Good News$2,036,107-7.25%450,856-7.86%
Gillette Good News Plus$1,614,02713.34%541,71813.72%
CVP$666,944-20.54%222,161-23.59%
BIC$584,692-14.04%204,192-16.46%
Valet$320,41524.43%216,89415.18%
BIC Comfort Twin$245,796-16.52%141,690-13.32%
BIC Twin Select$200,083-40.48%98,423-42.66%
Gillette Daisy$156,747-4.41%54,299-5.85%
CVP Comfort Touch$144,164363.67%68,672331.58%
Private label$108,8587.94%50,6037.67%
TOTAL$6,790,315-2.04%2,343,218-2.83%

*Percent change from a year ago

Click here for the most recent data in CSP's Category Management Handbook.

Source: 
IRI
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