King-Sized Chocolate Candy Grows Market Share in C-Stores
Market Share by Pack Size
C-store sales, 52 weeks ending Dec. 28, 2013
King-size gained nearly 2 points in share of c-store candy sales by both dollars and units, according to Nielsen figures. Single gum and standard loose candy gave up the most ground. Hand-to-mouth pouches, while contributing less than 1% of category sales, still posted strong enough growth to gain in share of dollar and unit sales.
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Sources: The Nielsen Co., The Hershey Co.