Channel: Independents

CSP Magazine
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Many restaurant and c-store menus offer too many products. Food costs and waste can become an issue. Offer too few, and customers may be inclined to go elsewhere because there isn’t anything available that satisfies their cravings. How can retailers strike the right balance?
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Retailer adds fish bites, chicken wings, pork "wings," taco dogs.
QuikTrip Generation 3
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New-era chain steps up retail game as it shrugs off fuel-demand declines
Activate Water
Deal includes vitamin-water brand and cap technology

Driving Candy Impulse Sales

Published in: 

CHICAGO -- Shoppers generally spend 10 to 20 seconds making a candy-buying decision in a convenience store.

A recent presentation, title “Core Facts to Drive Impulse Sales,” of consumer data made by the Hershey Co., Hershey, Pa., during CSP’s Driving Impulse Sales Forum in Chicago provided a collection of data to help retailers get the most out of that time frame.

Source: NACS SOI 2013, Meyers Research 2012

Retailers need to leverage the attractive characteristics of candy to drive sales in convenience stores, where 42% of consumers make a candy purchase once or twice a week, spending $5.70 total market basket on average.

Source: Nielsen Home Scan Panel, Video Mining 2012

Candy consumers respond positively to merchandising programs, providing cross-merchandising opportunities, and chocolate-candy merchandising generate the highest lift.

Source: Meyers Research Center C-Store Close Up

Candy-buying decisions are typically made in less than 20 seconds.

Source: Meyers Research Center C-Store Close Up

Out-of-stocks and poor merchandising are no-nos. Sales are lost when customers cannot find their preferred item.

Hershey Co.
Alimentation Couche-Tard (CSP Daily News / Convenience Stores)
Corporate News
Couche-Tard net earnings up for fiscal 2014, despite declines in U.S. gross fuel margins