New technologies are making their way from the forecourt and convenience store into the back office, affecting the entire retail loop, from consumer to chain executive. And with each new development, operators must decide if each is more about hype or if it can really pull in more traffic, cut energy costs or sell more doughnuts.
The Energy Information Administration predicts gasoline demand will plummet 24% from 2012 to 2040. What is causing this plunge in projected forecourt demand? How is it affecting convenience retailers? And how should they react?
A brand-new RV makes thorough use of space through technology, taking every available inch and expanding living space when the vehicle was stationary for the night. The coolest reminded me of merchandising innovations such as mobile displays and suction-cup devices that create more efficient c-store spaces.