CSP Magazine
Insights: Are You Really Using Insights Correctly?
The word insight is one of the most misused and misunderstood terms in marketing, but it’s also one of the most important. Insights are the key to success for brands and retailers in the long term. The more deeply you understand the emotional drivers of your shoppers’ behaviors, the more successful you will become. But first, you must understand the difference between a “generalization” and an “insight.”
Technology/Services
Maverik Licenses APT's Test & Learn, Market Basket
Software analyzes merchandising, pricing, marketing, capital expenditures issues
After years of claims that hydrogen fuel-cell technology was about to debut—only to be delayed—it appears we now have a firm date: 2015. That’s when Toyota, Honda and Hyundai plan to introduce hydrogen fuel-cell electric vehicles (FCEV) to the mass market, and California hopes to open the first network of about 37 hydrogen-fueling stations in the country. The hard part? Getting those fueling stations open.