Consider the more recent initiatives in the c-store industry that will demand even more technology innovation: loyalty marketing, mobile payments, digital couponing and digital currencies, EMV, data security and protection of consumer information, etc. Successfully addressing these new initiatives will require a solid technology foundation in place within your organization.
Digital or mobile gift-card use is on the rise, according to data shared by technology firm InComm and presented during CSP’s Prepaid, Financial Services and Mobile Wallet Forum in Las Vegas.
Seventy-eight percent of consumers surveyed by InComm report they have received a digital gift card, and nearly 70% agree they are more interested in purchasing digital gift card now than two or three years.
Here’s a look at how digital gift cards are being used, both by consumers and in business-to-business environments.