The Parker Cos.’ Parker’s convenience-store chain prefers to have in-store sales drive profit rather than fuel margins. That explains why its gasoline price differential is nearly 5 cents per gallon less than its market competition. Instead, the Savannah, Ga.-based regional chain of large-format c-stores operating throughout Georgia and South Carolina strives to provide a premium shopping experience in a safe, friendly and convenient environment while selling fuels and well-merchandised products at competitive prices.
The chain’s popular PumpPal Club loyalty program enables customers to save up to 10 cents per gallon on fuel. And its c-stores complete more than 100,000 transactions daily.
“We target our stores to the working mother, who is the most time-starved, discriminating customer,” president and CEO Greg Parker told CSP. “She wants safe, clean stores, wide aisles, easy-to-find merchandise, bright lighting and a helpful staff. And that’s exactly what we deliver at every Parker’s location, 24/7.”